IMPETUS’ Journey in Digital Skills in Agrifood sector

For years, IMPETUS was known as a leading advocate for Internet Privacy & Governance, tirelessly working to safeguard digital rights and data protection. Yet, the digital age demanded more. Recognizing the growing impact of technology on all sectors, IMPETUS ventured into unchartered territory with this project: digital skills in agriculture and labor. There was no previous specific in-house knowledge in this area. This bold step was marked by the launch of the online training program, “Digital Skills in Agriculture in the Era of AI,” which aimed to bridge traditional farming with advanced digital solutions. Combining in-house skills from the Consortia was an inspiring combo of diverse knowledge and ideas to foster collaborative environment.

This regional initiative was not just about introducing technology—it was about transforming mindsets and building new capacities. For IMPETUS, this meant learning new methodologies and frameworks entirely different from its core expertise. Navigating the complex landscape of agrifood systems and labor dynamics required adaptability, curiosity, and strategic thinking. The team immersed itself in understanding AI applications, precision farming, and digital labor platforms, embracing a steep learning curve with determination and enthusiasm.

The results were remarkable. Participants from diverse backgrounds gained hands-on experience in AI-powered tools for agriculture.

For IMPETUS, the Skills Foresight in the Agri-food Sector and Digital Skills Needs Among Small Farm Holders trainings were more than just an educational event—it was a strategic opportunity to expand its expertise and influence. By engaging with emerging trends and skill demands in agriculture, IMPETUS diversified its knowledge base beyond its traditional focus on Internet Privacy Governance. This learning experience enabled the organization to understand the intersections between digitalization and agri-food systems, positioning it as a forward-thinking leader in digital transformation across sectors.

Additionally, collaborating with CREDI, Public Policy Research Centre (Re-People) and other partners fostered valuable networks, opening doors for future cross-sectoral partnerships and initiatives in the Western Balkans. By staying ahead of industry trends, IMPETUS strengthened its strategic planning capabilities, ensuring its continued relevance and impact in a rapidly changing digital landscape. This adaptability not only enhanced IMPETUS’ organizational capacity but also solidified its role as an innovative driver of knowledge and skills development.

 

Building Resilience for IMPETUS in the new era – Result oriented

This journey into digital skills for agriculture and labor was more than just a training initiative—it was a strategic leap that redefined IMPETUS’ role in the digital ecosystem. As the organization continues to explore new avenues of growth and collaboration, its story stands as a testament to the power of adaptability, learning, and innovation.

Reflecting on this transformative experience, IMPETUS realized that stepping into new domains not only diversified its impact but also enriched its organizational capacity. By embracing new methodologies and forming strategic alliances, IMPETUS evolved into a more resilient and forward-thinking organization, ready to tackle the complex challenges of the digital age.

From the online training “Digital Skills in Agriculture in the Era of AI” held on December 9, 2024, IMPETUS gained valuable knowledge from partners operating in the agrifood and labor sectors, fields previously unexplored by the organization. Collaborating with agritech companies, sustainable farming NGOs, and digital labor experts exposed IMPETUS to innovative methodologies and practical frameworks that are revolutionizing agricultural practices and workforce dynamics. This experience revealed significant potential in leveraging AI for precision farming, resource optimization, and digital platforms for labor management. However, it also highlighted a crucial gap in the digital literacy of small-scale farmers and the need for localized, user-friendly technological solutions. Recognizing this, IMPETUS sees an opportunity to focus its future efforts on developing tailored digital training programs that empower underserved communities, fostering inclusive growth and sustainable agricultural development.

Reflecting on this journey, IMPETUS acknowledges that stepping into new domains has not only enriched its knowledge base but has also built organizational resilience. By embracing innovative methodologies and forming strategic partnerships, IMPETUS has evolved into a more versatile and influential player in the digital landscape. As it continues to explore new avenues for growth and collaboration, IMPETUS is poised to lead impactful digital transformation initiatives, ensuring long-term sustainability and capacity building in the new era.

 

Read more on how the trainings benefitted our partners:

Centre for Development Evaluation and Social Science Research – CREDI, Bosnia and Herzegovina, here:

Centre for Public Policy Research/Re:People, here:

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